“The plan lists a variety of audiences the campaign specifically wants to target...community of American gamers, users of Reddit and image boards, such as 4chan...The document describes this category of gamers and chatroom users as the "backbone of the right-wing trends in the US segment of the Internet.”
In late August 2023, Ilya Gambashidze was in a conference room at the office of Social Design Agency, a Russian IT company he founded that is based in Moscow, close to the world-renowned Moscow Conservatory. Gambashidze was relatively unknown in Russian politics at the time, but just a month earlier his name had appeared on a Council of the European Union’s list of Russian nationals subjected to sanctions for playing a central role in a sprawling disinformation campaign against Ukraine.
In the conference room, Gambashidze was laying out his plans for a new target: Along with his colleagues, he began drafting what would become known as the Good Old USA Project. The project was supposed to influence the outcome of the US presidential election in favor of former president Donald Trump, specifically targeting certain minorities, swing-state residents, and online gamers, among others, in a scheme that included a full-time team dedicated to the cause.
On Wednesday, Gambashidze and his company were named by the US Department of Justice among the architects of a disinformation campaign known as Doppelganger that has for the past two years been targeting Ukraine and, more recently, US elections. The Doppelganger campaign uses AI-generated content on dozens of fake websites designed to impersonate mainstream media outlets such as The Washington Post and Fox Business, using a network of fake social media accounts to disseminate pro-Russian narratives targeting audiences across the globe. Doppelganger is a Kremlin-aligned disinformation campaign that was first linked to the Kremlin in 2023 by the French government.
